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Essentials of Health Care Marketing

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Item #:46309

ISBN:0763783501

ISBN 13:9780763783501

Author(s):

Berkowitz, Eric N.

Published by:

JONES & BARTLETT PUBLISHERS

Price:$87.95

$83.55

Text provides curriculum of marketing managementtools and techniques for health care marketing.Provides fundamental knowledge of the principlesof marketing and their application in healthcare. New edition discusses customer loyalty, andmore. For health care organization administrators.Previous edition: c1996. Softcover.DNLM: Marketing of Health Services.

Item #:46309

ISBN:0763783501

ISBN 13:9780763783501

Author(s):

Berkowitz, Eric N.

Published by:

JONES & BARTLETT PUBLISHERS

Price:$87.95

$83.55

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