Marketing Your Clinical Practice: Ethically, Effectively, Economically

Tulane School of Medicine, New Orleans. Writtenfor physicians, text offers strategies formarketing a medical practice. Presents five majorcomponents for building a successful medicalpractice. Topics include how to develop patientloyalty, how to keep staff motivated, and how totarget desirable patients. Previous edition:c2000. DNLM: Practice Management, Medical.